Step 2: Speaking of a Twitter thread, if you have more than characters to say about a subject they are easy to make. This will string together a series of tweets where you can make a larger point. Step 3: If you want to add a photo, a video, a poll, or a gif, you can do so in the lower bar of the "Compose new Tweet" box. Adding a photo does not use up any of your characters, and you can add up to four photos or a video less than in length and mb in size. Step 4: Sharing a link your Tweet will decrease your character count by 23 characters.
Pro tip: Leave a space between your text and the link. Otherwise it may include the entirety of the link in your character count.
Step 5: Hashtags are best used for adding to a larger conversation, and the most popular ones show up on the left side of the "Home" tab. Hashtags are clickable, too, so you can tap on a hashtag to see all the tweets related to that topic. The more you browse Twitter and find people whose tweets you think are smart or funny, the more you'll see some shorthand lingo flying around. Here's what's what. HT means "hat tip," and it's what you use to credit an account who first clued you into the information you're sharing in your tweet.
It's not necessary, but it's a nice thing to do. An , or a mention, is when you include somebody's twittername in the tweet. The person will be alerted that you mentioned them. Use it to send a public "hey, over here," or to add somebody on a conversation that's currently happening. RT means "retweet. If you do that, when you post your tweet, the tweet you're commenting on will appear just below your comment.
Twitter allows you to Direct Message with people who have that feature turned on. It's often called at DM, and it allows you to further conversations in private and chat with groups of people. While all regular tweets are public, including -mentions, a DM is totally private. Only the people included in the DM can see it. A lot of people complain that Twitter is hard to follow. If people tweet something and you're not online, you might not see it until later.
But the idea of Twitter isn't to catch every single thing someone tweets, it's to be on the internet at the same time as other people. It's like a giant hangout—an open and rich chat room that's happening in public. Twitter will occasionally filter the timeline, showing tweets of your favorite people first Twitter sees who you talk to the most, so it knows who you'd like to see tweets from before showing real-time tweets again in reverse chronological order.
It's a nice feature that helps you get caught up on everything that's happened while you've been away. Remember, everything on Twitter is public by default.
Twitter is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience.
Twitter allows users to discover stories regarding today's biggest news and events, follow people or companies that post content they enjoy consuming, or simply communicate with friends. Additionally, PR teams and marketers can use Twitter to increase brand awareness and delight their audience. Twitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. The character limit can also help you create quick-and-compelling advertisements, like a shout-out to a webinar your business is conducting, or a free e-book.
It's important to note, you can use Twitter to advertise your products or services, but you should do so sparingly.
Like any social media marketing strategy, your primary focus should be on attracting an audience with useful content and growing brand awareness.
Additionally, you can use Twitter to connect with your audience in personal and meaningful ways. If someone mentions one of your products or services, you can "like" or "retweet" their comment. Alternatively, if a customer complains about your services on Twitter, you can reach out to rectify the situation in real-time. Twitter has often been used to spread breaking news quickly -- at times, it's even faster than traditional media outlets at spreading groundbreaking information quickly.
For instance, when the US Airways plane crash-landed in the Hudson River in , Janis Krums was one of the first to spread the word via Twitter , before many media outlets even caught on:. As a reporter, you could amass a large following by tweeting short descriptions to alert your audience of daily events. Additionally, many celebrities, athletes, and politicians choose to post on Twitter directly rather than speaking through media outlets when they want to share information with their fans -- so Twitter is often a helpful avenue when you're looking for insider information or direct quotes to use for an article.
Of course, there's a danger in using Twitter as a primary source of news -- the limited character count, for one thing, enables Twitter users to spread one-sided information without having the space to offer the full-story. If you're a reporter, it's likely best if you use Twitter to post short snapshots of larger events, but stay clear of offering controversial opinions when you don't have the text space to back it up.
If you work in PR, you might consider using Twitter to post announcements about one of your clients -- for instance, you could tweet about a release date for a client's product, or an upcoming event. Twitter can also help you quickly figure out what your client's competitors are discussing, to ensure your client is up-to-date on industry trends, and participating in the larger conversation.
Finally, Twitter allows you to network with professionals or influencers who might have an interest in working with your client.
You can use Twitter for entertainment purposes, or to stay in contact with friends and family. At its most basic, Twitter is similar to sending out a character mass text to everyone you know -- you could use it to share a funny story, post a compelling video, or ask your audience a question. The choice is yours. Twitter is a social networking site in which you can post character status updates, otherwise known as "tweets", that can be seen by anyone who has chosen to follow you.
Within the tweet, you can link to other articles or videos. Additionally, you can scroll through your Twitter homepage to see what other people, who you've chosen to follow, are posting. How Twitter Works. Why People Tweet. Twitter as a Form of Amateur News Reporting. Twitter as a Marketing Tool. Twitter as a Social Messaging Tool. Why Celebrities Like Twitter. Twitter Is Many Things. How do I set up a Twitter account?
How do I delete my Twitter account? How do I make my Twitter private? Can I change my Twitter handle? How do I download Twitter videos? Who owns Twitter? Was this page helpful?
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The key to using Twitter automation well is to be selective about what and how you automate. However, the problem kicks in when instead of being inspired by what others are doing, you completely copy their entire strategy. It has become pretty common practice to Retweet people or brands when you want to share something interesting someone else tweeted. However, you can take things a little further and layer on engagement by using retweet with comment instead.
Vary it up and personalize it for your followers. You know your audience. This next Twitter tip is less of a tactic and more of a general best practice. In the early days of Twitter before we had access to all the data and analytics tools we have today, one of the most common ways brands measured success was by follower count.
The assumption was if you were getting more followers, your strategy was working. Instead, you can set goals that connect to your larger business objectives. And there are plenty of metrics to track your progress. Start by thinking of what your brand hopes to accomplish on Twitter. In a world of dwindling organic engagement across pretty much every social network, brands are constantly looking for ways to reach their audience without paying for ads.
One of the best strategies to achieve that is to use Twitter video. Together, we made our best year yet. Take a look at what we accomplished last year. One of the most popular uses of Twitter for brands is customer service.
Delta does a great job of taking initial complaints through Twitter, but then taking the conversation to DM to dive deeper into the situation.
Thank you. In order to provide your customers with a seamless transition from Twitter to a deeper level of customer support, you can use a social media management tool like Sprout with built-in Zendesk integration.
That way, if you need to escalate a customer complaint from Twitter to another department or rep, none of the context from the original conversation gets lost.
Twitter lists allow you to organize accounts of interest into groups. For instance, you might have a list for influencers you want to engage with, or people who follow you that are customers. One of the biggest challenges of Twitter is the mass amount of information thrown at you at a single time. That can be overwhelming to say the least. When you organize everyone into lists, you can start to create a workflow. So instead of seeing the latest tweets from everyone you follow, you have mini-streams you can prioritize.
Twitter is a goldmine for sourcing new leads.
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