This cycle of reinvestment not only ensures a higher quality product each season and more innovation but also a lucrative business model that enables the farmers to keep their farms running for generations.
Since they are heavily vested in their farming tradition—and in the cranberry itself—the cooperative continually generates healthy, wholesome products that improve the future for both farmers and consumers. For our farmer owners, cranberry farming is not just a job but a way of life.
Many of their farms have been passed down for generations and many grew up on the farms they run today. Their families work alongside them—and their families love enjoying the juices and products made from crops they harvested. Every day they farm together, they are carrying their ancestors' ways with them. This connection to a way of life has sustained their family for decades, so it naturally leads to higher quality products and better practices. Connecting farms to families builds a more sustainable way of life for our farmers and for our consumers.
Ocean Spray is proud to be a farmer-owned cooperative, and all the benefits that our cooperative brings to consumers worldwide. Find a store. Choose your Country or Region. Virgin Islands English.
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A confirmation email has been sent to the email address you used to register your account. The Ocean Spray story starts in when three passionate, independent cranberry growers found the key to expanding the superfruit's success: a single cranberry-growing family! By coming together in one cooperative, Marcus Urann, John Makepeace and Elizabeth Lee worked together to create deliciously innovative products with the fruit they loved. The best part? They continued to grow their cranberry family along the way, which now includes over grower families across North and South America!
Once our three founders banded together and launched their first product - Jellied Cranberry Sauce - there was no stopping the Ocean Spray Cooperative. Growers from Wisconsin, Washington and Oregon quickly joined the cooperative, and within its first decade, Ocean Spray became the first producer of cranberry juice drinks! Our products were hitting store shelves from coast to coast, and as more years passed, more and more products were created.
In the s, Ocean Spray continued to flourish, adding facilities, plants, and new growers. The Cooperative also supported American troops during World War II by making sure cranberry products were available on the frontlines. In , however, a serious problem confronted the cranberry industry when a pesticide scare lead stores to remove cranberry products from their shelves, restaurants to follow suit on their menus, and shoppers to skip buying cranberry sauce at the holidays. The resulting drop in sales nearly destroyed the entire cranberry industry, which at that time was still very much a seasonal business.
Over the next three decades, Ocean Spray revived the cranberry market and diversified its product lines to offer more stable, year-round sources of income for its Grower-Owners. To keep up with this rapid growth, Ocean Spray built and opened several new receiving and processing facilities. The cooperative also expanded its membership to include Florida grapefruit growers in By the s, Ocean Spray passed the billion dollar sales mark and relaunched dried cranberries, changing the dried fruit category forever.
The cooperative also expanded the business overseas to France and Mexico, acquired CranChile and Atoka Cranberries in Quebec, and created dozens of new products including many new cranberry blends, healthy snacking items and more!
Today, Ocean Spray is proud to be named as the leading producer of cranberries and one of the most successful cooperatives ever. Ocean Spray farmers harvest goodness every day.
We do tiny things to care for our tiny berries, because we know that the tiny choices of today can help harvest a better tomorrow. At Ocean Spray, our farmers have been putting their hearts into growing the fruit for generations. Who owns Ocean Spray? Ocean Spray is owned by the cranberry growers across the United States, Canada and Chile who are part of our vibrant cooperative.
Our farmer owners trust us to put their cranberries into innovative, exciting products that consumers are looking for, so they tend to put more time, energy and care into producing the absolute best.
Gilson is one of five chefs who are part of the Collective. On September 25, , Apodaca who goes by the moniker doggface on TikTok posted a video of himself longboarding to work after his Dodge Durango broke down on the middle of the road.
He had little clue that the short TikTok video where he is seen sipping Ocean Spray's cran-raspberry juice, and lip-syncing the 70s hit "Dreams" by Fleetwood Mac , would go viral. The video, which garnered over 60 million views on TikTok, changed Apodaca's life forever. Now, he is a social media celebrity with an agent. The impact, however, went beyond him. The Fleetwood Mac song, which released back in , climbed back to Billboard's top list.
And Ocean Spray got a sweet publicity boost. While still basking on the video's popularity, the cooperative gave Apodaca a new Nissan pick-up truck and had Hayes take up the doggfacechallenge where he emulated Apodaca on his skateboard, while taking generous sips of the Ocean Spray juice.
Ocean Spray's cranberries are percent sustainably grown, according to the Sustainable Agriculture Initiative Platform's Farm Sustainability Assessment. What this means is that the farmers who are part of the Ocean Spray team grow their cranberries in a way that "protects and improves the natural environment, the social and economic conditions of farmers and their communities, and safeguards the health and welfare of all farmed species," according to a report.
A large amount of water is used to harvest the cranberries, as it's much easier to get the cranberries off their vines when they are floating on the surface. All the water, however, is reused in other parts of the farms as soon as the harvesting is done.
In order to limit the amount of water that is sourced out of a natural water system, farmers share the same water between their farms. They use soil moisture probes to ensure that they don't use more water than they need. Not just that, "For every 1 acre of growing cranberries, Ocean Spray farmers manage an average of 5.
Moreover, the cooperative is also working with National Geographic to encourage regenerative farming practices — which involves reversing "climate change by rebuilding soil organic matter and restoring degraded soil biodiversity — resulting in both carbon drawdown and improving the water cycle," according to Regeneration International.
Besides practicing sustainable agriculture, Ocean Spray also thought about the lifecycle of the packages in which it sells its products.
For example, acknowledging the fact that the plastic bags in which they sell Craisins can have a negative impact on the environment, they have taken steps to keep their conscience clear. The cooperative has partnered with a waste management company called TerraCycle, which can make sure that you buy multiple bags of Craisins without a trace of guilt.
The partnership between the two companies allows Ocean Spray customers to send their empty Craisin bags to TerraCycle, in exchange for points that can be used towards helping out a non-profit organization or school. The plastic bags will be melted and remolded to make new products such as park benches or picnic tables, according to TerraCycle website.
Ocean Spray is also working with TerraCycle to develop reusable packaging through its Loop platform. Under this platform, customers get to buy Ocean Spray's products in reusable packaging, and then return the empty packages when done. The packages will be cleaned, sanitized, and refilled with the original products for reuse. Back in the '90s, PepsiCo used to distribute Ocean Spray beverages to convenience stores. Everything was going fine for both the companies, until Pepsi , in its effort to expand, bought Ocean Spray's competitor Tropicana in As soon as the news came out, Ocean Spray sued PepsiCo for violating their distribution contract, as now they would have to distribute their competitor's products too via The New York Times.
The lawsuit was dropped around , and all bitterness was buried. PepsiCo wanted to acquire half of the top cranberry juice seller's business. However, when the decision was put to a vote among the farmer-owners of Ocean Spray, about 52 percent voted no, according to a report by The Associated Press via The New York Times.
Though Ocean Spray rejected PepsiCo acquiring any part of it, they were open to forming alliances for the benefit of their products. In , Ocean Spray gave PepsiCo the right to "market, bottle and distribute single-serve In October , Ocean Spray launched an innovation incubator program called Lighthouse, with the aim of creating an entrepreneurial attitude inside the company. Within a year of its launch, the initiative gave birth to five new brands. Some of the blends include a mix of cranberry, guayusa, ginseng and ginger, and yet another, which is a mix of cranberry, linden flower, lemongrass, orange peel and ginger mix, among others.
Besides Atoka, the incubator program has been successful in thinking of "out-of-bog" ideas when it comes to using the nutritional value of cranberries other than in juice and sauce. So they came up with a cranberry-based gummy under a new brand called Dabbly. These gummies are meant to act like sunscreens, except you simply pop one into your mouth. Rizal Hamdallah, Ocean Spray's Chief Growth Officer, said in the Food for Thought podcast that with the new product they expect to "disrupt sun care or sun protection market" which is now dominated by lotions or creams that you put on your skin.
The team at Lighthouse also stormed up the idea of a CBD beverage that goes by the brand name CarryOn, and Tally-Ho — another brand that focuses on the oral and emotional health of your pet.
Cranberry bogs make for some unique Instagram-worthy shots. Imagine standing amidst a shiny red bed of cranberries.
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