Social networks like Facebook, YouTube, and Pinterest have become search engines for users. Keep your page information, like location, services, and your business categories up to date to stay relevant in Facebook search results.
Google regularly updates the way they rank sites, often without warning. Consequently, anything can happen. Instead of focusing on optimizing your Facebook page using traditional SEO tactics, spend the time engaging your social media audience. Deliver them the information they want to read, and make sure to engage with them on a personalized level whenever you can.
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Sorry, no results have been found, please try other search criteria. Showing 1 - 10 out of for: Article. Instead of that, go for well-chosen, long-tail keywords as they can help you drive highly-qualified traffic.
Obtaining relevant backlinks from authority sources which point to your website or blog in a way vouches for its quality and signals to Google that the content there is worth reading. The same applies to your Facebook Fan Page, which is why you should make sure to build links from multiple sources pointing to your content and custom tabs. Again, this makes sense only if popular and trustworthy sources are promoting your Page and tabs. So, in order to boost your Facebook Fan Page search engine rankings, you need to have links to it featured on a number of credible websites.
The best way to ensure strong backlinks is by spying on your competitors and finding out where they get their backlinks. They do this by the power of correlation — if your content on Facebook is good and relevant, people will talk about it, as well as like, cite, and share it.
This popularity can help you build a loyal audience, promote your brand, and establish a strong online presence. So, when you post a new blog post on your website, announce it on your Facebook Page with a couple of catchy excerpts, and invite your audience to visit your website to read more. Similarly, when you introduce some new features or updates, inform your followers about that and provide them with a link to your website on which they can find more details.
But, this also requires some planning. Apart from adding it to your About tab, you can also include URLs the following elements of your Page:. Make sure to promote your Facebook Business Page by creating links on your website as well as other social media channels which point to it. This simple, minor tweak offers you numerous SEO benefits. Another bonus is that it builds more trust with your audience because a branded URL is proof that your business is respectable and credible.
This is also the section that you need to optimize with relevant keywords so that your target audience can easily find you. Conduct thorough keyword research to find the most relevant keywords for your business.
While you should try to avoid overusing keywords, you can use them sparingly in the page name, URL, description, etc. Facebook displays the location, business hours, and contact info for your business on the main page of your Facebook profile. This makes it easy for potential customers to find out how to contact you , and where your business is located.
Adding your address will also help Facebook index your business for local search And that will make it easier for local searchers to find your business page. The Facebook page shown above is for a Sacramento-based restaurant.
They have their address, and other business info properly updated. After optimizing your Facebook business page for SEO, you will need to make a continuous effort to optimize your updates and posts. This means using keywords to make your posts more visible to relevant searchers.
It also means optimizing your posts to get more clicks. Here are a few tips to help you out:. As I mentioned earlier, using relevant keywords in your Facebook posts can make it easier for relevant searchers to find those posts.
Write an interesting description for the content you share, and include the right keywords. You also need to include relevant keywords in your meta descriptions.
Meta descriptions are snippets that tell people a little bit about the content on a web page. The meta description will show up in the search results page when you conduct a search using a relevant keyword. Take a look at the screenshot below. This means people looking for posts related to social media advertising will be able to easily find the post , click on it, and read the article. Simply sharing your content on Facebook may not be enough to get people to click.
When you share links to your blog posts, or product pages on Facebook, include a call-to-action CTA that asks users to DO something specific. To choose your username, access this page. Choosing a Facebook username allows businesses to incorporate generic keywords for SEO purposes. There is a blacklist of generic usernames that users are not able to register, but we are sure that there is enough freedom given to use generic usernames, or to mix up actual names with other generic keywords.
AdWeek believes that, in the future, Facebook might punish pages that use generic usernames by revoking status publishing rights.
If you want to stay clear of such risks and be proactive, it is smart to embrace what is original or specific for your brand. For example, if you have a luxury watch brand and want something unique, a more intimate approach to show your followers how you make watches, you can choose a vanity URL like www.
Research shows that people can remember meaningful words easier, so do not forget to do this to turn your web address into the link your fans will keep in mind. Facebook offers a couple of guidelines that will help you create a custom username:. By now, we might already know that i t is of utmost importance to optimize your Facebook page by doing a keyword research if you want to use it as a marketing tool.
Google will choose what will appear on the SERP in the form of a meta description, immediately after the number of likes that you have collected, as you can see in the image bellow:. Also, whenever you choose to share the link to your web page, the short description that you provide will be there along with the avatar, the page name, and the vanity URL.
Now that you know this, try to think of it like this: optimizing your Facebook page starts like any other SEO process. You can look at the title of the Facebook page as the Meta Title Tag and you can consider the number of likes and the short description as being the Meta Description.
Now that you know this, you should acknowledge that your description should be around characters in order to show on Google SERP. If you make a Facebook Page for your brand, some of the tasks that you will have to do include sharing captivating content.
Every time you post an image, a video or you create events on your wall do not forget to take advantage of the descriptive fields to add keywords because even if it takes only one minute to fill in everything, it can make a difference in your ranking. Keep in mind that this text will become the SEO title of your Facebook post. Without any doubt, by doing a keyword research and adding certain words in photo descriptions, status updates and while engaging with followers, you will further expand your SEO power.
Take into account that Facebook makes the content on Facebook Fan Pages indexable by search engines. In this case, Google also places a higher value on the first word of the post, so be sure that it is relevant. Furthermore, the first 18 characters of a post can become a meta description for search engines.
This is a post that we have recently used to send people to our SEO blog:. As you can see in the Google searches, the engine itself chooses what to use as meta data. This makes us believe that basic SEO is still a powerful tool.
We are all aware of the growth rate that local SEO has. This is important because using SEO on a national level is becoming more competitive each day. Local business owners might find it absurd to compete on such a scale, so they might think local for online marketing.
Consumers are depending more on their smartphones and tablets to accomplish their searches. This is especially true for local searches. In order to get the online visibility, you have to make sure that you adopt the right strategy for your social channels. This is why an increasing number of businesses have adopted local strategies to enrich their SEO efforts, according to Audience Bloom.
Social media presence is one of the most important factors for increasing visibility and domain authority on a local level. Facebook will help you as soon as you start to create your page. But why does it matter? Well, according to Ad Week , the address, city, country and zip code will help index your brand for local SEO. All the details that you add will make you feel trustworthy in the eyes of Facebook and your followers as well. It will also give you the chance of including more keywords as well and, as we all know, Google really cares for all the social media pages that offer specific information.
This will help by driving relevant traffic to your site. Did you already start to optimize for Facebook? Here is another good tip:.
Backlinks are not useful only for your website, but for your Facebook profile as well. Search Engine Land claims that we have to perceive links as recommendations. If we have a good friend that recommends eating at a specific restaurant, we take that into account. If several friends do this, we will be even more tempted to go for a fancy dinner there.
The more important the pages that link to your page are, the more it will trust your page. If your website is highly popular, creating links from there to your page will bring you a nice advantage.
This will add to the credibility and your page will have a good opportunity to climb easier in the search ranking. What you have to do is pretty easy, according to Hootsuite. Do not miss the opportunity of linking to your business or brand page. Use your website and the articles from your blog, if you have one, to include links.
If other good ranking domains do the same and mention it, you will boost your ranking in no time. This will also help to tell people that you are active in the social channels and will further help to use your Facebook page for SEO.
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